About us

NEWSole Running is South Atlanta's first store dedicated to the art of natural running and walking. Locally-owned and -operated, we provide running enthusiasts with all of the shoes, apparel, and accessories they need to run naturally while achieving proper alignment, balance, and form. Our focus is on helping people of all ages, abilities, and experience levels become healthier runners. Stop in today or contact us for more information!

At NEWSole Running, we offer some of the top brands of natural running shoes like Vibram FiveFingers, Newton, and Topo Athletic. But great shoes are just the start. Here, you'll always have an expert who takes the time to get to know your specific needs. The service we offer you includes a FREE gait analysis. We'll evaluate your foot type, anatomy, and biomechanics as well as helping you select the right shoe, size, and fit.

NEWSole has an ideal selection for transitional, natural, and barefoot runners. But our customers come from all walks of life, as we serve all ages, abilities and experiences. Whatever needs you have or situation you're in, we can find the perfect shoe for you!